About Pet's Best Friend

Susan with Rosie

In 1993, Susan Baker left the corporate world and turned her love and compassion for animals into a very enjoyable and rewarding career. When she purchased Pet's Best Friend from a neighbor, it was only a pet sitting service. Now, almost 30 years later, with many awards and accolades to her credit, Susan operates the only complete pet care service center in this area.

Susan credits her success to adhering strictly to the highest quality and standards of pet care, and to offering innovative services that meet the needs of pets and their owners. Susan and her staff take great pride in their work, maintaining a well supervised and controlled environment that is both safe and fun. They love and nurture each pet as if it were their very own.

About Susan

Susan Baker, president and owner of Pet's Best Friend, Inc. grew up in Rocky Mount and graduated summa cum laude with departmental honors from NC Wesleyan College. She holds majors in Mathematics and Business Administration. Susan worked in the corporate world after college and also tutored mathematics to students of all ages.

In 1998 only five years into her new career, she won the Pet Sitter of the Year award. Sponsored by Pet Sitters International (PSI), the international award is based on nominations by clients and colleagues, and is the most coveted award in the pet sitting industry. 

Susan won the Chamber of Commerce's Small Business Woman of the Year Award in 1998, and the Chamber's Entrepreneurial Success of the Year Award in 2006, and has been voted Best Groomer by the Rocky Mount Telegram's Best of the Best. She was a finalist for the NEER Entrepreneur of the Year Award in 1999.

In 2015, Susan was the recipient of the Rocky Mount Chamber's 2015 Minority Small Business Person of the Year Award, and Pet's Best Friend was the Chamber's April 2015 Small Business of the Month.

In September 2021, Susan won the Rocky Mount Chamber's Small Business of the Month award.

She has appeared on radio and TV shows, and has been featured in Southern Living, Woman's World and Cat Fancy magazines. In addition to being a member of PSI, Susan is also a member of the National Dog Groomers Association of America, and International Professional Groomers, Inc. 

Susan Baker - 1998 Pet Sitter of the Year shown here with her MilkBone crown, and her cat, Chester

Locally, Susan is a member of the Rocky Mount Chamber of Commerce, and has hosted the television show, Amazing Animals on WHIG-TV.

Susan is also involved in many community fundraising efforts for various animal rescue groups, and has been past Chairperson for Nash County American Cancer Society's Bark for Life.

Accomplishments and Accolades

1998 NEER Entrepreneur of the Year Finalist

1998 Rocky Mount Chamber Small Business Woman of the Year Award

Winner of the April 2015 Rocky Mount Chamber Minority Small Business of the Year 

Winner of the Rocky Mount Chamber Small Business of the Month April 2015

Winner of the Rocky Mount Chamber Small Business of the Month September 2021

Video of Rocky Mount Chamber Small Business Award 2021

Susan has also appeared in these popular magazines!

Building on a Dream

In 2003, Susan diversified into the grooming industry by purchasing the salon on Zebulon Road and enrolling in pet grooming school. In 2004, she added a convenient Pet Taxi service. In 2005, a line of supplies was added inside the salon to complement the pet care solutions already offered by Pet's Best Friend. 2007 brought the very popular doggie daycare, which has grown and flourished into the mainstay of Pet's Best Friend.

With an ever increasing client base, the business soon outgrew the Zebulon Road location, and in 2013, Susan bought and renovated a 3000 square foot building, previously occupied by a local restaurant. The new facility is not only bright and cheerful, bringing smiles to pets and their owners alike, but boasts an even larger and more spacious indoor/outdoor doggie daycare than at the previous location.